Email Marketing

Email Marketing is directly marketing a commercial message to a group of people using electronic mail email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, solicit sales or donations and any email communication that is meant to build loyalty, trust or brand awareness.

Create a Clear Call to Action in Email Marketing Campaigns

One of the crucial elements of an email marketing campaign is a clear call to action.

Lay out exactly what you want the recipients of your message to do and design the message to make that path clear for the recipient and easy to follow.

Don't distract with too many links or offers, and make not only the call to action clear but also what recipients can expect when they click through. This can be as simple as "Click here for a 20% discount on your next weekend trip.