Marketing Materials

Marketing Materials are promotional and/or informational materials used to sell you and your services. These are the written pieces that communicate to your prospects and customers. Every company needs printed pieces that do a careful and well thought-out job of presenting its products and services: catalogs, newsletters, product sheets and brochures, letterhead, business cards, presentation folders, specification sheets, case histories or application sheets, special event brochures, annual reports, manuals, technical bulletins, posters, product insert sheets, labeling, recruitment materials and so on. 

Some tips for creating business cards for print:
Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid.

A business card typically includes the giver's name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. It can also include bank account and tax code.

     4/0 - Full Color Front / No Print On Back
     4/1 - Full Color Front / One color On reverse
     4/4 - Full Color Front / Full Color Back
     Bleed size: 95.25 × 57.15 mm (3.75 × 2.25 in) (1⁄8 in bleeds)
     Standard cut size: 89 × 51 mm (3.5 × 2 in)
     Address and Phone contact elements should be 7 to 8 point
     Name should be 1 point bigger or set in a bold typeface
     The title could be the size point size as your address details
     If needed the Company Name should be 12 point

Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.


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