A Web Banner or Banner Ad is a form of advertising on the Web. The Universal Ad Package (UAP) is a set of four ad sizes that all compliant member publishers have agreed to support for Internet advertising.
In our standard web marketing package, Nexwrx will supply you with all four standard plus one additional size of your choice. Our animated banners are available in these sizes. We will use this form of media to interact with users, capture attention and link them to the information.
Tips for banner ad creation:
Be professional: People are going to get their first impressions of your website based on your banner ad, so you need to be certain that it presents you in the best possible manner.
Ask for an action: What do you want people who see your banner ad to do? Most likely, first and foremost, you want them to simply click on it, so be sure your ad says so.
Keep it simple: Your banner ad may only have a few seconds to make its impact on the viewer. As a result, it must be able to convey your message in a small amount of time. By keeping your ad's concept and wording clear and concise, you increase the likelihood that the viewer will actually get your message. Use words that raise attention or emotion: Words like "free", "special offer", "secrets", etc. help grab the viewer's attention and increase his/her curiosity in your offer.
Emphasize benefits, not features: What is the difference between a "benefit" and a "feature"? In simple terms, a "feature" is a service or an aspect of a service that you offer. A "benefit" is the actual impact it has on your customer. Advertisers realized long ago that more than anything else people want to know how your product/service can improve their lives.
Test your banners: Run each one for a week or two and collect any data you can (such as click through rates). Analyze your data to determine what the more successful ads have in common and then refine your ads and test them again.
4 comments:
Banners are a common part of most websites. This article describes the purpose of a banner and the impact very well. The web design columbia sc team also provides this service and I am sure would agree with all the points made above.
This post gives relevant ideas for creating banner. It is very informative and useful.
PHILWEBSERVICES, INC.
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